Lean offers extraordinary profit margins. Most of our store accounts successfully sale Lean for $2.99 per can .

You may be asking …“How do they get away with selling this beverage at such a high price?” There are three reasons why this happens. The first, and most important, is that the “hip hop community” demands a premium functional lifestyle beverage that causes one to seek a state of immediate and deep relaxation. This community is known for spending a considerable amount of their discretionary income on beverages on a daily basis at local neighborhood convenience stores. The long-term growth of chopped and screwed style of rap music that is led by many current multi-platinum selling artists has tens of millions of fans throughout the world. This has increased the demand for the development of Lean Slow Motion Potion.

These popular rap artists constantly remind their listeners to “Get their Lean On!” and “to sip some Slow Motion Potion” in their repeated rap lyrics over the past 10 years and still today. We take full advantage of this in our marketing and promotions campaign by soliciting our brand to those millions of fans that follow this unique genre of music that says that its cool just to “slow it down” and enjoy life.

Secondly, is that the beverage comes in 3 distinct patented flavors: Purp, Easta Pink and Yella. These flavors cover a wide variety of consumer taste-buds that offers something of great taste for everyone. Even more, the brand names of the flavors has proven marketability to our hip hop community consumers in that the rap artists consistently refer to the names Purp, Yella and Easta Pink in many rap lyrics. Most other emerging relaxation beverages only offer 1 flavor that has no history of consumer demand. 

Thirdly, for those many persons that want to chill and relax, after a long day…they have an option of the most effective relaxation beverage on the market. The high potency can be proven by comparing the nutritional facts panel on the cans label to its competitors. Furthermore, the CEO and President of the brand is a licensed Doctor of Pharmacy, therefore he has the expertise in developing the most clinically effective relaxation beverage to give the most potent, yet safest relaxation response on the market. The labeling on the can informs consumers that the formulation of Lean was indeed created by a pharmacist. This provides more validity to the consumer about the brand.

An even greater significance of this fact is that this allows the brand to cover a broader scope of consumers such as "soccer moms" that have had a long day with the kids, students with a rough day at school, and numerous Americans wanting to overcome a stressful day at work without having to consume an alcoholic beverage. Once consumers try other less effective relaxation beverages then try Lean Slow Motion Potion, they do not wish to change brands due to both Lean’s great taste and superior relaxing effect.

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